How to Write a Search-Friendly eBay Title Without Keyword Stuffing
By The Garage Sail team··2 min read
What eBay's title is
80 characters that must match what a buyer types. The best titles read like a specific product description: brand, model, size, colorway, condition, key features.
The formula
Brand + Model + Line + Size + Colorway + One Condition Word.
Example: Nike Air Max 90 EM Engineered Mesh — Men's 11 Black Orange Blue — Used.
What breaks titles
- Filler words (BEST, TOP, WOW).
- Symbols and emoji.
- Comma-separated synonyms.
- Repeating the brand three times.
When to use extra characters
Add one high-value keyword — Deadstock, New with tags, Vintage, Sealed. Search-worthy and buyer-relevant.
Turn your next item into a listing in 30 seconds.
Five free listings a month. No credit card required.
Create 5 free listings