The Reseller Pricing Ladder: Floor Price, Fair Price, and Stretch Price
By The Garage Sail team··2 min read
The three numbers
- Floor: the lowest price you'll accept after all costs. Keep private.
- Fair: what the item usually sells for from comps.
- Stretch: top-of-band. Use for scarce items.
How offers become decisions
At or above Fair: accept immediately. Between Floor and Fair: counter once, then accept. Below Floor: decline politely.
Recalculating
Fees change. Shipping changes. Recalculate your floor every quarter.
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